The theme of this 3-day conference was Advisors in Bloom –
cherry blossoms
since the event was in Washington DC in March.
I curated the sponsorship activations & designed products like plantable pencils, champagne toppers, and custom candy to ultimately promote user-generated content.
I was also on stage presenting top-partner awards.
The real star of the show, however,
was the final turn down gift with note from the CEO that I wrote.
I found wildflower confetti.
I then added a holographic sticker with the event logo. These were on-theme, creative, sustainable, and part of the proceeds went to a nonprofit for mental health.
Behind-the-scenes
& front of house
